Services
‘We have only one planet and its natural capital is limited. A shared understanding of the link between humanity and nature could induce a profound change that will allow all life to thrive.’
World Wildlife Fund for Nature (WWF)
The human mind is hard-wired for stories; we have been telling them for millennia. Emotive story-telling can be a powerful force for good: it inspires, informs and persuades.
I provide creative story-telling, editorial and communications services that help clients tell engaging stories about the beauty of and threats to the natural world. My work and ideas have been commissioned by editors, businesses, publishers and charities for more than 20 years.
- Please contact me for more information and rates.
STORYTELLING, EDITORIAL and CONTENT
I understand the narratives, language, concepts and imagery proven to appeal to different audiences. I am experienced in finding strong stories and have gathered a large bank of story ideas and contacts over 20 years.
I have commissioned and briefed numerous contributors to write on environmental subjects for my books, and have commissioned and collaborated with many photographers.
My work combines:
- Compelling language
- Story lines that engage on an emotional level
- Rigorous research and references to world issues and zeitgeists
- Visual creativity through partnerships with photographers, artists and designers
- Keen editorial eye, impeccable grammar and spelling
- Strong research skills
Specialisms:
- Features for print and digital
- Blogs
- Story, features and book concepts
- Website reviews: advice on web content, language, content and imagery
- Text for photo features
- Press releases
- Commissioning, producing and editing web content
- Newsletters
COMMUNICATIONS and PR
Companies increasingly need to tell their environmental and sustainability stories in order to gain credibility with employees, stakeholders and investors.
Storytelling lies at the heart of PR and can drive environmental change. I began my career in corporate PR, holding senior positions both in-house and in PR agencies, and received awards for the campaigns I ran. I have a sound grasp of media and communications functions and have devised many successful integrated communications strategies.
Specialisms:
- Integrated communications strategies
- Key message development
- Advice on media hooks, anniversaries, editorial opportunities, pitching to media, content strategies, story angles
- Media relations
PHOTOGRAPHY
I believe image-led storytelling is an increasingly important way of highlighting environmental and conservation issues.
I work with photographers to create beautiful photo-stories, calendars, books and content that evoke wonder and empathy and bring to life the beauty of and threats to the natural world.
SPEECHES and GHOST-WRITING
I provide ghost-written copy and speeches on environmental, natural world and sustainability themes and issues. I combine facts and current issues with thought-provoking concepts, quotes and references.
Clients